Insights

Your AI Strategy Is Backwards

When most companies come to us thinking about AI, they immediately shoot for the moon. “We want to connect all our systems, automate our workflows, eliminate our IT backlog, and have AI act like a superpowered assistant that solves every problem across the org.” And while that may sound like a good idea on the surface, the truth is: Using AI to patch broken systems isn’t transformation — it’s a bandaid. Most orgs are using AI to paper over the real issues: siloed systems, disorganized data, a

August 6, 2025
2 min read
By Colin McDonnell

When most companies come to us thinking about AI, they immediately shoot for the moon.

“We want to connect all our systems, automate our workflows, eliminate our IT backlog, and have AI act like a superpowered assistant that solves every problem across the org.”

And while that may sound like a good idea on the surface, the truth is: Using AI to patch broken systems isn’t transformation — it’s a bandaid.

Most orgs are using AI to paper over the real issues: siloed systems, disorganized data, and processes that don’t talk to each other. And sure, you can throw some agents at it and get something working, but it’s fragile. Misaligned. Confusing.

The real gold mine of AI isn’t necessarily in solving your most complex problem.
It’s in the simple tasks your team does every single day.


The 80/20 of AI: Start Small, Win Big

The 80/20 principle (aka the Pareto Principle) is simple:

80% of outcomes often come from 20% of inputs.

Financially, that might mean 80% of revenue comes from 20% of customers.
In AI, it means 80% of the value can come from solving the simplest 20% of tasks.

That’s where the real opportunity is.

It’s not your biggest challenge.
It’s the stuff your team does every single day:

  • Writing the same email 10 times
  • Copying text between tabs
  • Summarizing meeting notes
  • Updating the CRM
  • Logging a task manually

These tiny tasks are the perfect place to start.
They’re repetitive, annoying, and consistent — everything AI is great at.

More importantly, they teach your team how to think with AI.
They build muscle memory.
They build trust.
They build momentum.

Instead of hoping AI will replace a bad process, use it to reshape how your people work.

The companies that win with AI aren’t doing the most complex things — they’re doing the most compounded things.
They’re reducing friction, automating small workflows, and stacking those wins.

And that behavior? It snowballs into bigger, smarter opportunities.


AI Isn’t the Solution. It’s the Multiplier.

When you start with small, everyday tasks, you unlock:

  • Adoption: People see it work → they use it again
  • Literacy: Teams learn how to spot patterns and prompt better
  • Creativity: You get the “wait… could it do this too?” moment
  • Momentum: Now you’ve got the foundation to tackle the big stuff

That’s how you get to the big wins: by stacking small ones.